Tourist Satisfaction With Quality of Service, Food, Atmosphere, and Value for Money in Restaurants of Major Cities of the Western Balkans

Abstract

An important factor in modern-day tourism is restaurant guests’ feeling of satisfaction. Motivated by the desire to quantify this feeling and make it an operational element of recommendations for further development of one segment of restaurant tourism, this paper examines the expressed satisfaction of foreign tourists in restaurants of selected cities in the Western Balkans. The second goal of this paper is to show the extent to which local visitors and domestic tourists are satisfied with the service provided in the analysed catering facilities. Comments that are an integral part of the research part of this paper’s analysis were collected from one of the most popular websites in the field of restaurant industry ‒ Trip Advisor.

Citation