Research Paper marketing
Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor
RŽ
Radmila Živković
rzivkovic@singidunum.ac.rs
AN
Angelina Njeguš
anjegus@singidunum.ac.rs
MZ
Marija Zlatanović
JG
Jelena Gajić
jgajic@singidunum.ac.rs
IB
Ivana Brdar
ibrdar@singidunum.ac.rs
Journal Information
Journal
The European Journal of Applied Economics
Volume / Issue
Vol. 12, No. 1 (2015)
Pages
26–36
Published
10 April 2015
DOI
10.5937/EJAE12-8159
Abstract
Keywords
marketing communicationsmountain hotelssocial mediaconsumers
Citation
Radmila Živković, Angelina Njeguš, Marija Zlatanović, Jelena Gajić, Ivana Brdar (2015). Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor The European Journal of Applied Economics. 12(1) 26–36. DOI: 10.5937/EJAE12-8159