Research Paper

Business Perspective on Exploring the Intriguing Vistas of Artificial Intelligence

SJ

Sonja Jovanović

sonja.jovanovic@rs.ey.com

LD

Lazar Dražeta

ldrazeta@singidunum.ac.rs

BD

Bogdan Dražeta

AP

Aleksandar Petrović

Journal Information

Journal

The European Journal of Applied Economics

Volume / Issue

Vol. 22, No. 1 (2025)

Pages

1–17

Published

04 March 2025

DOI

10.5937/EJAE22-55443

Abstract

Although the use of artificial intelligence (AI) in everyday life is increasing, the complex nature of AI still prevents its full adoption. The potential of AI is boundless, and it will reshape the reality. How humans perceive the world will forever change with AI tools implemented in embedded devices. Apart from the possibility of changing human perception through augmented reality (AR), AI is also applied in 3D-printing, art, and decoding of ancient communication systems. Moreover, the most important role AI has today is in healthcare. The use of AI tools can contribute to improving the way patients’ conditions are monitored, diagnosing specific diseases with a high percentage of accuracy. With the rapid advancements in this field, regulations regarding the safe uses of such technologies remain uncertain. This paper focuses on current AI applications in different social and business fields; it aims to shed light on the immense possibilities of AI-based predictions while inspiring curiosity about its transformative force across industries. The journey that ventures into the depths of the enigma surrounding AI is a testament to the curiosity of the human species, guidance, a drive for imagination, and the relentless pursuit of knowledge.

Keywords

Artificial IntelligenceRegulationsEvolutionEthics

Citation

Sonja Jovanović, Lazar Dražeta, Bogdan Dražeta, Aleksandar Petrović (2025). Business Perspective on Exploring the Intriguing Vistas of Artificial Intelligence The European Journal of Applied Economics. 22(1) 1–17. DOI: 10.5937/EJAE22-55443