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The role of business intelligence in decision process modelling

The European Journal of Applied Economics - opened book
Authors: Višnja Istrat, Sanja Stanisavljev, Branko Markoski

Received: May 06, 2015

Correction: June 08, 2015

Accepted: June 15, 2015




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Keywords: business intelligence, decision-making, decision

Abstract: Decision making is a very significant and complex function of management that requires methods and techniques that simplify the process of choosing the best alternative. In modern business, the challenge for managers is to find the alternatives for improving the decision-making process. Decisions directly affect profit generation and positioning of the company in the market.
It is well-known that people dealt with the phenomenon of decision making in each phase of the development of society, which has triggered the need to learn more about this process. The main contribution of this paper is to show the significance of business intelligence tools and techniques as support to the decision making process of managers. Research results have shown that business intelligence plays an enormous role in modern decision process modeling.

APA format
Istrat, V., Stanisavljev, S., Markoski, B. (2015). The role of business intelligence in decision process modelling. The European Journal of Applied Economics, 12(2), 44-52. doi:10.5937/ejae12-8230


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