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Serbias competititve position in the regional tourism destination market

The European Journal of Applied Economics - opened book
Authors: Milivoj Teodorović, Jovan Popesku

Received: February 02, 2017

Correction: February 22, 2017

Accepted: March 07, 2017




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Keywords: gap analysis, destination positioning, destination competitiveness, importance-performance map

Abstract: The paper analyzes a competitive position of Serbia as a destination in the regional tourism market. The regional market includes Serbias neighboring countries enhanced by Austria, Slovenia and Greece to provide a better view of the competitive landscape of the Southeast European region, herein called the Extended Balkans. The gap analysis was applied to the selected number of global secondary indices to highlight the differential effects that impact Serbias position in different domains and categories, which in turn, has a profound effect on Serbias ability to attract, delight and retain visitors. The emphasis of this theoretical paper is placed on the concept and methodology rather than on the selection of indices. The paper caters to both practitioners and academics by contributing to the literature on destination competitiveness through the lens of the positioning theory.

APA format
Teodorović, M., Popesku, J. (2017). Serbias competititve position in the regional tourism destination market. The European Journal of Applied Economics, 14(1), 1-12. doi:10.5937/ejae14-13088


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