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Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor

The European Journal of Applied Economics - opened book
Authors: Radmila Živković, Angelina Njeguš, Marija Zlatanović, Jelena Gajić, Ivana Brdar

Received: March 10, 2015

Correction: March 22, 2015

Accepted: April 10, 2015




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Keywords: marketing communications, mountain hotels, social media, consumers

APA format
Živković, R., Njeguš, A., Zlatanović, M., Gajić, J., Brdar, I. (2015). Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor. The European Journal of Applied Economics, 12(1), 26-36. doi:10.5937/EJAE12-8159


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